Facebook Pixel and Facebook Business Account Setup.

Digital Sangee
5 min readMar 16, 2023

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In this article, I have provided the steps to create a Facebook Business Account Setup from your Personnel Facebook page. Kindly read it and leave your comments and suggestions.

From your Personal Facebook profile create a Facebook Page for your Business.

Facebook Page from Facebook Profile

Navigate to the TonersTouch Page.

Once we click on the Switch Now option ( highlighted in Yellow) then facebook will redirect us into the below page

Click on the Meta Business Suite option which is present on the left side of the above page, it will redirect us to the below facebook business page

Here we have to select the FB Business Account ( I have created already as TonersTouch).

[ Tips: To create the Business Account, just click on the Create a Business Account in the below page.

As above we need to create a Facebook Business account. ]

Now, As I have an existing Business Account for the TonersTouch page, the account name is coming correctly. In that click on the drop-down which is placed right side of the Business Logo and click on Settings ( see yellow highlighted below) .

On the above page, click on the Business Settings then below Business SettingsPage will get opened.

From the above page, click on the menu Pages and ad your Facebook page details.

Add People

Invite other people to work on the Facebook assets you have created via the People option on your Business Settings page. This is for adding ad agencies or employees to work on your business.

Navigate to Users → People and Click on Add and then add people's information and save it.

Add Assets:

Once you add a user to your Business Settings “People” page, you can click the “Add Assets” button for that user and assign them Facebook assets to manage (e.g. Facebook Page, Ad Account, etc.)

Create Ad Account

We need Facebook Pixel individually for each Facebook Page or Website. If we use the same Facebook pixel on multiple sites/pages then we will get issues in reporting, customer audience selection and etc.,

From the Ad Accounts, Click on Add from the above page and enter the mandatory details then our Ad account will be created as below.

Set Primary page

Navigate into Business Info → Top right corner → click on Edit → Search and select the Primary Page.

Install the Facebook Pixel

This is a crucial step so you can have Facebook track the people who visit your website, then you can create audiences of these visitors which you can then RETARGET in the future with Facebook ads (i.e. a “WARM audience”)!

Installing your Facebook Pixel requires access to your website's code, therefore you should contact your website developer to provide them with this info.

Follow the Facebook Pixel lectures in this course for step-by-step instructions on creating/installing your Facebook Pixel, or use the link below:

How to Create and Install a Facebook Pixel guide https://www.facebook.com/business/help/952192354843755

To start with it, Just navigate into Facebook Events Manager ( refer link from the above help document )

  1. Go to Facebook Events Manager
  2. Click on the + symbol to connect data sources and select Web.
  3. Select Meta pixel and click Connect.
  4. Add your Pixel name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

How to install the Meta pixel on your website

Once you’ve created your Meta pixel, you’ll be ready to put the pixel code on your website. For instructions on how to do this, choose your setup option:

  1. Go to Events Manager.
  2. Click Data sources icon on the left-hand side of the Page.
  3. Select the pixel that you want to set up.
  4. Click Continue pixel setup.
  5. Select Meta pixel and click Connect.
  6. Select Install code manually in your site just above the closing header tag

Click on the Data Sources option from the left side

Click on Continue Pixel Setup, in the below page click on Install Code Manually.

Once we install the above code then we can create events through the events manager and that's it.

Now, you can create Facebook Ads for your Business accounts.

Thank you!

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